It's still rare — but when an AI does spend someone's money, it first tries to confirm the shop is real and not a copy. Right now there's no way for it to confirm yours.
No sign-up. Nothing changes on your website.
Type your store's web address. You'll see exactly what an AI shopping assistant is told about your shop today — including whether it would walk away.
No sign-up, nothing to install. If your store isn't listed yet, it'll say so.
It's early — and worth being straight with you about how early. People already ask ChatGPT to find them a gift, tell Alexa to reorder something, or let an app pick a brand for them. What's changing is the last step: assistants are starting to place the order themselves, without a person clicking Buy. That part is new, it is not yet common, and nobody can tell you exactly how fast it grows.
But it creates a problem nobody had before. A person can look at a website and tell it's the real shop. Software can't. And a fake copy of a store is cheap to make. So a careful assistant does what you'd do with a stranger asking for your card details — it plays it safe and skips the shop it can't confirm. Nothing to do with the quality of your store. It simply has no way to check.
This is about giving it a way to say yes to you — before that matters, rather than after.
Three steps. No coding, no plugin, nothing to install on your store.
You add one line in the same settings that make your email work. That's the proof — only the real owner can change those, so nobody else can claim your shop.
You decide the most an AI may spend without a human approving it. $50, $500, or leave it at zero. It's your call and you can change it whenever you like.
Assistants can now see your shop is genuine and know your rules. There is nothing else to do, nothing to install, and nothing to maintain.
This is the only technical bit on the whole page. You paste two short lines into wherever your web address lives — Shopify, GoDaddy, Namecheap, Squarespace — and that's the end of it.
| Type | TXT |
|---|---|
| Name | _shelfprotocol |
| Value | shelfprotocol-verify=(we give you this part) |
If that means nothing to you, that is completely normal and you do not need to learn it. This is a job for whoever looks after your website — or your provider's support chat, who do it every day.
"Hi — can you add a TXT record to our domain for me? The name is
_shelfprotocol and I'll send you the value. It's for a store verification
thing. It shouldn't affect the website or email."
That's the entire request. Most providers do it while you wait.
Nothing can be bought automatically until you say so, and never above the number you choose. Verifying your store doesn't open the doors — that's a separate decision, and it's yours.
Your products, your categories, your checkout method. Or switch AI purchases off entirely and still be listed as a real, verified store.
Once your shop is confirmed as yours, a copycat site can't pass itself off as you to an assistant that checks.
Shelf Protocol is an open standard, not a service you sign up for. Every line of it is public — you can read exactly what it does with your information before you touch it, and so can anybody you ask to check.
It's early, and there's no point pretending otherwise: this is new, adoption is small, and it may take a while to matter. Nothing about being listed obliges you to anything, and if you'd rather not be part of it, one email removes you for good.
If you didn't ask to be here, that's fair to be annoyed about. The registry was seeded with a small number of real stores, built only from product information those stores already publish openly. They were picked for one reason: they publish a product feed anyone can read.
Unclaimed listings are inert — unverified, $0 limit — so no AI can buy through them. Being listed is not a claim that you endorsed anything.
Claiming is free and takes about five minutes. Or email luis@signalall.com and it's gone — no questions, no sales pitch. Acknowledged within one business day, removed within five.
Ten seconds, and you don't have to sign up for anything.